Mailchimp – Automation

Mailchimp’s Automation is a powerful feature. Being able to send drip campaigns for new subscribers, or trigger them when a subscriber takes an action can be a valuable tool to engage with your fans and followers. This video walks you through setting up a simple Automation campaign.

Note: This is a feature for only paid accounts in Mailchimp.

Key Takeaways:

• There are multiple “Triggers” to consider in addition to someone just adding the list. Don’t try to remember them all, but make a mental note for later. It’s good to know the tools are available, even if you’re not immediately using them.
• Each “Email” in an automation workflow is similar to a campaign, only the send time is set by the automation campaign itself.
• If you use this feature, remember that checking “Trigger workflow when subscribers are imported” also applies to subscribers added through the API (an integration from your website for example).