Getting Started with Mailchimp
Why I suggest Mailchimp
Let me count the ways… but seriously, we’ve been using Mailchimp since the beginning. I use a lot of web apps, and in my experience, the thing that sets a company apart is how much the innovate and iterate. Mailchimp had it’s forever free plan from the beginning, and has not dropped it since. They keep their eyes on the horizon and continue to innovate their API. Their integrations grow as other web softwares become more popular, so they continue to add new features. They do a fantastic job of email marketing, but the company as a whole hasn’t sat on their laurels in their work. They’ve continued to make the product better and better; So much so that I know I’ll need to recreate these videos in a few months because they’ll keep updating the design.
But more to the point, it’s a great product, and it’s easy to use. The drag and drop editor is very intuitive, the templates are varied and all of them work well in nearly any device (email is notoriously difficult to style), and the segmentation and automation tools they now provide make Mailchimp my go to for email marketing. I not only recommend them, I use them personally and with all my clients.